ROLL FOG
A documentary feature film. Currently in production.
Roll Fog starts at the historic Kezar Stadium, home of San Francisco City FC (SF City FC), the oldest community-owned fútbol club in the US. The sudden announcement of a new club backed by private equity and the city’s billionaire mayor threatens to displace SF City FC, mirroring decades of gentrification faced by the city’s working class.
Directed by Daniel Díaz. Produced by Jess Epstein & Brenda Ávila-Hanna. Edited & composed by Daniel Freeman.
Roll Fog crowdfunding
We are now crowdfunding on Kickstarter! Help us bring this film to the world and check out our selection of rewards including a special edition 2027 season shirt, making-of zine, custom artwork, SF City FC memberships, and more.
Roll Fog is fiscally sponsored by BAVC Media (Bay Area Video Coalition). Contributions made on Kickstarter are are tax-deductible.
Preview Screening + Q&A
October 3 • 4-Star Theater, San Francisco
Roll Fog events
Preview Screening + Q&A
October 11 • 4-Star Theater, San Francisco
Virtual Preview + Q&A
October 20 • Online
Zine Launch + SF City FC pick-up
October 30 • Neighborhood Sports Club, Oakland
The Story
When the oldest community-owned football club in the US loses its home to a new team backed by money and politics, its diehard fans refuse to fold. Instead, San Francisco City FC’s supporters rally to fight for their club's survival through a season of uncertainty.
Project updates
ARTICLE: “At the Roxie, ‘Fútbol on Film’ Celebrates Soccer as the People’s Sport” (KQED)
ARTICLE: “Don’t wait for the World Cup. Bay Area soccer is already here” (KQED)
EVENTS: Roll Fog exclusive community preview at the Roxie Theater on March 29
ARTICLE: “Oh when the fog comes rolling in” (MUNDIAL Magazine)
How to get involved
SOCIAL MEDIA
Follow Roll Fog on Instagram for updates from behind-the-scenes and help spread the word
CONTACT
Interested in collaborating? We’re actively seeking investors, partners, and production companies. Get in touch to request our deck or more information.